Thursday, 30 September 2010

Facebook "Like" button drives up traffic for publishers

This is icon for social networking website. Th...Image via WikipediaMashable ran a story this morning showing how much traffic Facebook's "Like" button is bringing to sites that have implemented it. Among the many stats quoted by Jolie O'Dell was the 200% increase in Gawker's traffic - and 500% increase in that of Sporting News - "due to this kind of plugin". So, perhaps, she's not really crediting Facebook for all the increased traffic.

I wrote about the relative influence of various social media about nine months ago, when ShareThis released some interesting figures showing that Facebook drove more 'shares', even before the Like button was released, but Twitter delivered more 'clicks per share'.

The Mashable piece includes this presentation to publishers from Facebook Director of Media Partnerships Justin Osofsky.

Working Together to Build Social News