If the lower figure is correct, Business Insider says the deal values the company at 2.5X revenue, since Mike Arrington claimed revenue was nearly $10m. But what value does that put on TechCrunch readers?
Taking a look at DoubleClick Ad Planner, a Google product, TechCrunch has 4.7 million readers worldwide. The figures, which are estimates, value each reader at just over $5 each. So has AOL got a great deal or - as it did with Bebo - grossly overpaid for a product whose value depends on its founder?