We're in 'social TV' territory again.
The app seeks the engagement of the viewer with the game and gets him to interact with it on both a general level - facts about rugby - and a specific one - will he make the conversion? Essentially, we are asked multiple choice questions and given a few seconds to give our answers. The app's mechanics include the ability to pit players against their Facebook friends.
We begin with a warm-up in the 40 minutes before the match kicks off. A few questions, quickly answered and away we go. When the match gets under way, the app keeps asking more questions, like this one during Scotland v Wales this weekend:
Which of the following Scottish coaches was born Scottish?Then another question. And another... and soon, I'm closing down the app because I've come to watch the rugby not participate in a pub quiz. Each time I look down to read the question and select my answer, I'm missing something that's happening on the field.
The app is quite highly rated on the App Store but I wonder for how many rugby fans does the app add to the experience.