Wednesday, 31 December 2008

Scent of a lemon

While enjoying my very lemony shower gel this morning, I got thinking about the old "you know when you've been Tango'd" ads. Like this one...

So being a film fan - and believing that watching film at the cinema is the full flavoured experience - I came up with the germ of an idea for a series of ads for Tango to be shown on the silver screen. Here's the first in the series, for lemon tango.

'Scent of a Lemon'

It's the run-up to the tango scene in Scent of a Woman. Smart restaurant, milongas playing in the background. Lt Col Frank Slade (Al Pacino) and Charlie Simms (Chris O'Donnell) have just sat down at the table where Donna (Gabrielle Anwar) is waiting for her lunch date...

Lt Col Frank Slade:
I dedect a fragrance in the air. Don't tell me what it is... it's citrus limon.
Donna: That's amazing.
Lt Col Frank Slade: Well, I'm in the amazing business.
Donna: It is citrus limon. My grandmother squeezed it this morning.
Lt Col Frank Slade: I'm crazy about your grandmother... so, Donna, d'you Tango?
Donna: I've never tried
Lt Col Frank Slade: well, Donna, I'm offering my services.

He offers his hand to her but a bright yellow lemon Tango dancer screams into view, pulls him onto the dance floor and tangos him to within an inch of his life.

Voiceover: You know when you've been Tango'd.
Lt Col Frank Slade: Woo-hah!

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